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Protecting Your Company’s Image: An Overview

Protecting Your Company’s Image: An Overview

by Rob Dreger | Jan 14, 2017 | Branding, Business Ownership, Intellectual Property, Servicemarks, Trademarks

You’ve developed a successful business with an expanding client base. Everything seems to be going in the right direction. This is a wonderful position to be in and I congratulate you for creating such a prosperous enterprise. Building and maintaining a business is...
PROTECTING YOUR COMPANY’S IMAGE: Enforcing Your Trademarks and Servicemarks

PROTECTING YOUR COMPANY’S IMAGE: Enforcing Your Trademarks and Servicemarks

by Rob Dreger | Dec 9, 2014 | Servicemarks, Trademarks

What do chapstick, a thermos and aspirin have in common? These iconic brands used to be protected by trademarks, but lost their legal rights over time. Unfortunately, the rightful owners of these brands were not aggressive enough in protecting their images. Now, the...
PROTECTING YOUR COMPANY’S IMAGE: Understanding Trademarks and Servicemarks

PROTECTING YOUR COMPANY’S IMAGE: Understanding Trademarks and Servicemarks

by Rob Dreger | Dec 2, 2014 | Servicemarks, Trademarks

In my last blog, I explained the importance of protecting your business’ image once you begin to expand. The goal is to make sure nobody can come along and steal your brand out from under you. And this can be accomplished by obtaining trademarks and servicemarks for...
Trust, But Restrict

Trust, But Restrict

by Rob Dreger | Aug 12, 2014 | Branding, Business Ownership, Intellectual Property, Service Marks, Servicemarks, Trademarks

Protecting Intellectual Property When you form relationships with people to broaden your business’ presence in the marketplace, you must bring certain individuals into a highly sensitive domain. There’s really no way around it. In order to get these potential...

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